5 reasons why your wardrobe and your wallet will thank you for investing in a capsule collection.

The Journal
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5 reasons why your wardrobe and your wallet will thank you for investing in a capsule collection.
2nd February 2021
The Journal
James Kingston

In 2021, many of us are looking to re-prioritise where we invest our time and money. A life-changing environment will often get us to re-check our lifestyle, your wardrobe should be no exception. A capsule collection is about creating a sharp, timeless wardrobe full of clothes you love to wear, suit your lifestyle and never go out of fashion. Here at Benedict Raven, we have put together five reasons why your wardrobe and your wallet will thank you for investing in a collection of clothing essentials that will stand the test of time.

Buy Better, Keep Forever

February in lockdown is the perfect time to de-clutter your wardrobe. Having a minimal wardrobe will help you easily craft more stylish outfits and you’ll be able to find your go-to favourites with ease.  If you can’t remember wearing it or it is falling apart, it probably has to go. Investing and spending that little bit extra on timeless items will keep you from racking up unnecessary expenses for many years to come. Having a bigger budget for high-quality items is more sustainable because, trust us, you will wear it for years to come. Avoiding the fast fashion giants pushing you to buy cheap and buy often is key. Take your time and buy well-made, cared for garments that you can rely on.

Versatile Colours

Buying clothing in tonal colours will allow your wardrobe more versatility. Colours such as black, grey, white and navy are almost guaranteed to work with any other colours. At Benedict Raven we focus on creating clothing in these colours to give customers the ability to style with any other items.  Simplifying your wardrobe to these colours will make you see an instant difference in how easily you can piece an outfit together. However, this does not mean you can’t invest in a select few brighter colours, such as our burgundy or sky-blue polos that pair well with muted tones. Having a small amount of more exciting, colourful items will brighten up your wardrobe and allow you to become more creative with certain outfits.

Wardrobe for All Seasons

In the colder months, naturally we want to bring out the knitwear. But investing in good layering doesn’t mean you only bring them out once a year!  For example, our 100% Merino wool is the essential for every occasion. Merino wool is a luxury texture that every man needs in his life. It has active fibres that react to change to your body temperature, so it helps you stay warm when the weather is cold and cool when the weather is hot. Great on its own for a spring bit of socialising (hopefully) or layering with a jacket for now – the soho is our personal favourite for year-round modern classic style.  Denim likewise can be worn daily 24/7, especially working or lounging from home. Patiently waiting to be showcased for our first drink with friends!

Long Lasting and Health Beneficial Materials

Another material that is worth the investment is good quality cotton. Our Bath T-shirts are made from soft and durable Supima cotton. Supima cotton is a pure material and is the tough against wear and tear. Being one of the softest cottons, Supima is known as the cashmere of cotton. However, our other Lounge T-Shirt range is made from organic cotton, meaning it hasn’t been treated with pesticides or insecticides. Organic cotton is a positive material to invest in as it is better for the environment. Organic farming uses traditional and new scientific knowledge to grow crops in a way that develops healthy, fertile soil, conserves biodiversity and protects natural resources – minimising the use of non-renewable and off-farm inputs. This super soft material also benefits your health. Notably so, there are no chemical retentions in organic cotton clothing. This ensures that people with allergies or with specific chemical sensitivity will greatly benefit from wearing organic cotton and hopefully eliminate any allergic reaction from wearing synthetic textiles.

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It’s Better for the Environment

Its common sense that the more we buy, the more we toss. When you limit what you buy, you’ll naturally give more thought to each item before making the purchase, and that same effort is what keeps you from flippantly discarding a shirt or sweater later. Fast fashion is designed and made to fade, fall apart and tear quickly so you replace instead of repair.

Investing in well-made quality clothing that you hold onto year after year is better for your wallet long term and better for the environment too. Lucky for us there is one fashion concept that is easy to achieve, ticks the environmentally friendly box, saves money in the long run, without compromising on quality, and is great for the busy modern man. All hail the classic capsule wardrobe.

So, there you have it, 5 reasons why you should invest in a capsule collection in 2021. However, you fill the space in your wardrobe ensure it’s for the long term and you feel as good wearing in 10 years’ time as you did the day you bought it.

Remember, “Fashion is over in a moment but style is timeless”

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